How to Write a
blog??
Writing a blog is one of the most important tasks for any blogger. It’s hard to
imagine your life without blogging. All over the world, millions of bloggers
publish daily news and articles that make their readers happier, more satisfied
and healthier by helping them get things done faster than ever before. As a
result, the blogosphere has grown rapidly in recent years. Some see it as an
essential step in career success. Others see it simply as a hobby or just an
additional side project. Whatever the reason, there is no doubt about the
impact blogging has on us all.
The benefits of writing a blog are numerous. They include boosting audience
engagement, improving search engine optimization and generating loyal fans.
There are also marketing opportunities such as brand recognition for businesses
and increasing sales. In this guide we will look at the basics of what a blog
post should consist of and provide some tips to help you start writing
today.
How do bloggers write blog posts?
1. Choose a topic
Writing an interesting blog post means choosing a topic which will interest
your reader base. When it comes down to it, there are several ways by which
people decide what they will read. You can choose from popular topics with
large audiences, trending ones with higher levels of traffic, or niche-specific
topics with smaller following. Although these choices differ depending on
personal preferences and interests, there are universal characteristics around
all blog writing. The biggest point to keep in mind is that you need to focus
on something that interests you and makes sense for you, not because someone is
telling you so. That said, remember not to go overboard with the number of
words you spend writing a single post.
2. Outline
This one might seem obvious but bear with me. Your first few lines of text
should be brief enough for the reader to understand what you are talking about.
This could mean answering all or part of a question, providing answers to
common questions or giving background information. The key here is to create a
cohesive narrative as you move into the body of the article. Remember the main
points of each paragraph.
3. Craft a compelling opening sentence
The first sentence of your post is the hook to draw the reader in. It needs to
catch the attention of those who might be interested but don’t know where to
begin. Don’t write a new post about whatever happened recently; instead focus
on something bigger like global issues or current events. For example, if you
were interviewing John F Kennedy, you would have written “John was assassinated
on Nov 22, 1963. More than 700 people died on that day. One year later, the
United States government launched a program to help its citizens living through
trauma after receiving thousands of death threats during his time as President.
This led to many social service programs, including Children’s Aid that
provided food and medical supplies to children during difficult times and Safe
House Housing which helped homeless families with shelter costs. Today I am
sharing more information about how he worked tirelessly to achieve peace in our
country.”
4. Introduce a problem, solution or conflict
The next piece of content should be about solving a particular issue or
problem. If you think about it, every blog post should provide support for a
specific action. While this does not require much explanation, it may involve a
little bit here and there — a link to something relevant in other articles,
references to related material or advice for using X tool. Just be careful not
to jump too far into deep into your topic or you risk creating a passive
readership. Instead introduce a specific problem or challenge and then offer
practical solutions, ideas and suggestions on how to tackle it. Give examples,
real experiences or situations but try to avoid making use of complicated
jargon. Use research or case studies to illustrate your claims. Show how things
work rather than telling.
5. Explain how your post will improve lives
The final section of your blog could be long, detailed descriptions of your
experience and knowledge based on previous post ideas and feedback. Make sure
to refer back when needed. Sometimes, just adding links to previous article
pieces can help you give your own voice to your readership.
6. Summarise in bullet points
When summarising your new post, make sure you answer a couple of basic
questions. Who will read this post? Why did you feel compelled to write this
post? What do you hope to communicate? And finally, why now? These points need
to be answered clearly within each paragraph of your summary. Be clear and
concise when explaining what you would like the reader to take away from
reading this article. Again be clear about exactly what you want them to take
away from reading each paragraph and leave any extra context to the reader’s
imagination. Do not forget to mention that each bullet point should answer two
of these questions.
7. Include images
At least 20% of your website visitors will exit your site in order to view an
image. Using a short yet attractive picture or video can make any blog post
stand out from the crowd and increase click-through rates.
8. Publish your blog
Finally, let me warn you — publishing is tough. You have to make your content
shareable and readable on each platform you wish to publish it on.
Unfortunately though… there isn’t just one way to publish. You can either
publish publicly via your email newsletter (blog post), blog homepage (blog
entry) or your Twitter account. But we will talk about only the last method in
another feature.